From Shopdrop.org:
“The basic idea is simple: one takes crap from home that they do not need, and places it on display racks in stores. The meaning behind the idea is the creativity that can be put into such an operation. Say one has an old ratty tweed blazer and has no use for it. Use a pricing gun to put a reasonable price on the object, grab a cheap hanger, put it in a department store bag and head to Limited Too. Enter the store, and when nobody’s looking, throw on the blazer. Now is when you casually look at the price tag, look discouraged, take it off, put it back on the hanger and place it on the display rack, among the many pink and baby blue girly teeshirts.”
From Shopdropping.net:
“Shopdropping is an ongoing project in which I alter the packaging of canned goods and then “shopdrop” the items back onto grocery store shelves. I replace the packaging with labels created using my photographs. The “shopdropped” works act as a series of art objects that people can purchase from the grocery store. Because the barcodes and price tags are left intact purchasing the cans before they are discovered and removed is possible. In one instance a store employee even restocked the cans to a new aisle based on the barcode information.
Shopdropping strives to take back a share of the visual space we encounter on daily basis. Similar to the way street art stakes a claim to public space for self expression, Shopdropping subverts commercial space for artistic use.”
Can culture jammers actually make a difference? See this critique of culture jamming on wikipedia.
